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Unfortunately, many business owners don't use their websites to proudly display their credentials and they don't have an on-going maintenance plan.

Not Displaying Credentials

Believe it or not, many websites don’t boast enough. Rather than demonstrating why a company is qualified to be considered as vendor of choice, the website ends up being a laundry list of services and product features.

While you should never boast of something you don’t do, you should always include any applicable industry-specific credentials or associations.

BOTTOM LINE: Being credentialed in an area that your competitors are not may be the difference between being awarded business or not.

Not Performing Regular Maintenance

All websites need regular maintenance; but sites built with a content management system (CMS) such as WordPress, Joomla, Drupal, require additional maintenance to keep them running properly. 

Regular website maintenance:

>> boosts security

>> keeps you compatible with latest technology

>> improves user experience

BOTTOM LINE: Too often, unless a frustrated user calls and complains, many business owners never realize there is an issue with their website.

Check Out Other Articles in This Series:

Common Website Mistakes: Part 1

Common Website Mistakes: Part 2

Common Website Mistakes: Part 4