That of a progressive company capable of tackling the challenges of doing business today? Or that of an outdated operation?
The reason...a majority of today's potential customers look to the Internet before making a purchase.
Prospective buyers research product options, review vendor capabilities, read customer reviews, and find vendors within their geographical area.
Consider these statistics.
If your website is lacking, visitors may land on your page, mistakenly determine you don't address their specific needs, then move on to your competitors' website.
It's critical your website support your marketing goals - especially when it comes to clearly differentiating you from your competition.